A/B Testing & Experimentation
Launch powerful A/B tests for mobile (iOS and Android), web, and OTT — on either client-side or server-side — to determine what will engage and convert users at every step of their journey.
Streamlined A/B Testing
Create powerful code-based A/B tests, or launch code-free visual experiments without engineering support, then track your results in real-time, from a single platform.
Excellence Across All Channels
Use a single experimentation module and process to run experiments across mobile, web, and OTT.
Customized A/B Test Distribution
Target random or specific groups, quickly add or remove users from your tests, and schedule full rollouts of the winning variants over time.
Goal Tracking & Reporting
Measure the impact of experiments with flexible goal tracking and integrations, or allow our AI assistant to suggest opportunities for improvement.
Drive Faster Adoption
Quickly create visual experiments—without help from engineering—or custom code-based A/B tests for mobile (iOS and Android), web, and OTT (tvOS, Android TV, Amazon TV, Roku TV) to optimize your users' experiences and drive behavior.
Easily test buttons, copy, images, and colors with our code-free visual editor, or build code-based tests fast by setting up a reusable code blocks and variables library, then launch tests without making app store updates.
Control Who Sees What
Target users by location, platform, activity, or other custom data. Control the percentage of users in a test, set up timed rollouts, or use our code-free feature flagging option—Launch Control—to incrementally release new products.
Track Results In Real-Time
Connect our goal editor to third-party systems to track the impact your experiments are having on conversion rates, and send Taplytics experiment data to systems you already use for analysis to gain further insights.
Understand How To Optimize User Experiences
Validate your ideas with in-depth analytics that show what’s really influencing user behavior. Export data to other systems to track how your optimization efforts are supporting your business goals.
Quickly Assess Your Experiments
Set up goals for any conversion type via integrations with third-party systems. Filter results by segments, see when rollouts to your entire user base are complete and more.
Uncover Deeper Business Insights
Connect event or experiment data with analytics tools like Looker, Mode, and Tableau to visualize how your experiments are impacting other areas of the customer experience.
Enhance Customer Data with Experiment Results
Seamlessly connect Taplytics data to your current analytics tools to better track how your experiments are impacting product usage and other key metrics.
Popular Taplytics Integrations
Seamlessly connect Taplytics experiment data to your favorite analytics sources to better track how your experiments are impacting your product usage and key metrics.
Taplytics Decision API
Run A/B tests on any device connected to the internet with our lightweight Decision API. From mobile, OTT to voice assistants, the sky’s the limit when it comes to experimenting across smart devices.
Test On Every Device, Quickly
Launch A/B tests quickly on almost any channel, without installing an SDK.
Deliver Lightning-Fast, Flicker-Free Experiments
Reduce loading time and avoid the dreaded “flicker” effect when sending experiments to users thanks to our lightweight cloud functions distributed at edge.
Optimize The User Experience
Keep your users' experiences consistent across devices through user-based bucketing. Optimize the customer journey by tracking events and creating custom conversion goals.